Gree's Innovative Approach in the HVAC Industry
Gree, a global HVAC leader with over 90,000 employees and $30 billion in annual sales, drives innovation through a clear strategy focused on people, advanced technology, and partnerships to create ductless air conditioning solutions that improve comfort worldwide, embodying a commitment to human-centered innovation and continuous growth.
One of the greatest innovators of our time, Steve Jobs, was famously quoted for saying, “Innovation distinguishes between a leader and a follower.” He went on to say, “it’s about the people you have, how you’re led, and how much you ‘get it.'”
At Gree, there is an ongoing commitment to innovation, led by people who are foundational to the company's identity and operations.
Gree employs more than 90,000 individuals worldwide. Innovative people and technology are the driving force behind the brand, which has allowed Gree to expand nationally and globally, landing the company on the elite list of Forbes Global 500 Companies. With $30 billion in annual sales worldwide, Gree is a major player in the ductless air conditioning space and is strategically poised to continue breaking boundaries based on its advanced technology and growth trajectory.
To innovate effectively, companies need an innovation strategy. This strategy includes a commitment to policies that achieve a specific goal. As Elon Musk once said, “People work better when they know what the goal is and why.”
At Gree, the goal and “why” are clearly defined: to innovate and create new ways to help people live well and stay comfortable no matter where they live, work, or play.
Innovating with People, Products and Partners
1. PEOPLE: Technology created by people for people
Human capital is the lifeblood of every organization. Gree recognizes that talent is its key competitive advantage. Employees breathe life into the products every day, and customers recognize and value that. Without loyal customers, Gree would not be where it is today.
Gree's people create technology and implement the procedures and processes to keep the company at the forefront of the industry. The company is passionate about making an impact by changing people’s lives for the better – technology created by people, for people.
Leading the Way
From its humble beginning in 1991, Gree has grown to more than 90,000 employees worldwide. With three research institutes, nine product development centers, more than 300 labs, and 5,000 engineers, the entire team is committed to finding newer and more efficient ways to keep customers comfortable, healthy, and productive.
Our Customers Trust Us
More customers trust Gree than any other HVAC manufacturer. Gree makes one of every three air conditioners in the world. Residentially, Gree has created wonders of technology that are contemporary, beautiful, and efficient. Every day, more than 100 million customers stay cool with Gree air conditioners.
2. PRODUCTS: We build products that change people’s lives
Gree is committed to impacting lives, which drives the company every day. Efficiency is essential in business, so Gree creates comprehensive products with consistent top-level performance. The ductless systems and high-tech air filtration features expel energy waste and help eliminate bacteria and viruses, ensuring a comfortable, healthy, and productive environment.
Led by R&D Rigor
Gree delivers solutions born from the latest technology, with customer comfort in mind. The combination of intensive R&D, passionate customer service, and a commitment to doing the right thing as a global citizen makes Gree stand out from the competition. Innovation is in the company's DNA, and part of its responsibility is being mindful of the world, which means using innovation to design more eco-friendly air conditioners. Every year, Gree commits 3% of its budget to R&D. As a pioneer in the air conditioning industry, Gree's R410A Refrigerant is eco-friendly.
Quality You Can Count On
Reliability is valued as much as customers do. Unparalleled testing, expansive vertical integration, and innovative manufacturing ensure superior products that simply work.
Cutting-Edge Technology
Gree boasts the latest in inverter-driven compressor technology — up to 38 SEER, engineered to reduce up to 65% of heating and cooling energy consumption while sustaining high-performance standards. Customers can live comfortably while reducing utility bills and environmental impact.
The Gree Difference
Gree is an innovative thought-leader in the HVAC industry and is always looking to expand and improve its product line. Smart products continue to grow the Gree brand and solidify its role as the world’s largest specialized air conditioning company integrating R&D, manufacturing, sales, and service. Benefits include low standby energy consumption, energy-savings, and eco-friendly technology.
Comfort and Wellness
Nearly three decades ago, Gree set out to make the world a cooler place. The company has become a global leader in air conditioners, developing some of the most advanced commercial and residential air conditioners in the world. Gree is now the world’s largest specialized air conditioner company integrating R&D, manufacturing, sales, and service. Its mission is to innovate.
A Global Citizen
Gree has developed some of the world’s most energy-efficient and technically advanced air conditioners. From the 2008 Beijing Olympic Games Media Village to the 2010 Africa World Cup, Gree helps people stay comfortable in the most extreme environments.
3. PARTNERS: Always thinking big and thinking ahead
Who would have predicted a worldwide pandemic in March of 2020? At Gree, the company is always thinking big and ahead. Work on Virtual Reality (VR) HVAC training began before COVID-19 hit, researching strategic and smart ways to scale training with new beneficial tools for the contractor base.
Gree unveiled its VR training demo at AHR Expo Jan 31 – February 3, 2020, in Orlando. The company is continuously looking for ways to be proactive with customer needs and stay at the forefront of technology. That means always looking to align with the right partners — such as the partnership with Interplay Learning. This collaboration began in 2018 and has taken training to new territory, reaching hundreds of contractors nationwide using cutting-edge training technology from their home or business.
Gree is thrilled to partner with a like-minded software company that is mission-focused on delivering the world’s most scalable and effective trades training.
Why Partner with Gree?
Delivering an efficient world should not only be attainable, but easy and affordable. For more than 20 years, Gree has manufactured HVAC products for many of the world’s most respected brands, trusted to manufacture high-quality products that push the limits of features and design. Gree also creates state-of-the-art products for its own brand and directly sells to its customer base through worldwide partnerships.
Gree looks forward to continuing to think big and think ahead, committed to supporting contractors today, tomorrow, and future generations of HVAC professionals for decades to come.
About Gree
Gree is the world’s largest residential air conditioner manufacturer. The company offers two types of air conditioner: household air conditioners and commercial air conditioners. Gree distributes its products worldwide under the brand name of Gree.
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